Event Management

Generating income takes more than simply telling people who you are, it requires entrepreneurs and small business managers to build relationships with people (customers, donors, etc.). Events are a key tool in bringing people together to learn about a company’s products and services and to demonstrate how your organization is trustworthy, reliable, and desirous to serve people (customer, donors, etc.).

Event Management Services are designed to help for-profit and nonprofit small business managers successfully connect with potential customers and supporters.

Event Management Services Activities

 

Event Planning (5 to 15 hours)

  1. Your support team meets with the CEO/Executive Director to discuss the organization’s philosophy concerning running events

  2. Your support team works with the CEO/Executive Director to develop goals for each event

  3. Your support team works the CEO/Executive Director to generate ideas of the types of events that fit the identity of the organization (large category ideas such as food, sports, networking, etc.)

  4. Your support team works with the CEO/Executive Director to develop a list of people who can effectively contribute to brainstorming potential event ideas

  5. Your support team sets a meeting date and time with all relevant stakeholders to generate event ideas

  6. Under each large category, your support team develops a list of potential events (for example, Sports: golf tournament, bowling event, running, biking, etc.)

  7. Your support team captures all ideas for events through note taking and prepare them for review and prioritization

  8. Your support team works with the group to prioritize the top 5 potential events from “#1 - highly capable of being implemented” to “#5 - unlikely to be implemented”

  9. Your support team works with the CEO/Executive Director to develop a way to measure each event participant’s satisfaction

  10. Your support team creates a debriefing strategy to assess the success or failure of each event

  11. Your support team creates a “thank you” plan for all participants of the event

 

Event Setup & Implementation (10 to 20 hours)

  1. Your support team creates a list of things that need to be accomplished to successfully setup and implement the event

  2. Your support team tracks the list of things that need to be done and ensure each one is completed within the appropriate timeframe

  3. Your support team works with the CEO/Executive Director to create an event budget

  4. Your support team works with the CEO/Executive Director to identify and solicit a list of volunteers to help work on the event

  5. Your support team works with the CEO/Executive Director to identify a list of locations for the event and contracts with the most relevant one

  6. Your support team works with the CEO/Executive Director to identify and contract all relevant vendors to support the event

 

Event Participant Recruitment (10 to 20 hours)

  1. Your support team creates a list of types of people you would like to attend the event

  2. Your support team works with the CEO/Executive Director to develop an advertising plan for the event:

    1. Social media campaigns

    2. Email campaigns

    3. Direct mail campaigns

    4. Face-to-face meetings

  3. Your support team develops a way for participants to sign-up for the event and pay the event registration fees